More and more people are looking for ways to attract more people into their business, and one way to generate more leads is by having a blog.
There's a statistical out there that 86% of influencers BLOG!
There are many people out there looking for you, they're looking for your business, they're looking for what you have, and they want to hear from you.
They want to know about your business, your journey, your successes, your failures … aka your story!
And that is why a blog is so important, and your blog will be the way to communicate with others, and let others get to know you.
There are many benefits to having a blog, a blog can be one of the best recruiting tools you can ever have because your audience, your readers are craving to know all about you.
They're looking to identify with you, and they're looking to find a role model they can look up to!
They're looking to find an expert that can share with them the strategies, tactics, tips that can help them to stay clear of all the struggles and difficulties that this business can bring.
People are attracted to others for their confidence, someone who is not afraid of putting themselves out there and making themselves public, and providing all the value they can give.
Blogging will not only position you as an expert in your industry, but people will also start getting to know you through your blog. They will get a sense of who you are by the way you communicate, that is by how you write, how you express yourself, etc.
Your style will be attracting others that identify with you and your personality.
When you create your blog, you will start creating content that your audience is looking for and this will be your way to communicate with them. Then you will have to market your blog and get the word out so people can start finding your content.
There are many ways to do so, you can do it through paid ads, you can also use social media to bring people to your blog and even cross your social media accounts to move your traffic and get them to your blog. Pretty neat!
It's imperative that you have an opt-in box on your blog so you can start building your list and generate leads, and you will also have to create some kind of free valuable content that they can benefit from in exchange for their e-mail. Remember people will trade their e-mail for your free and valuable content and this is the people who want to hear from you!
You can create FREE valuable content by doing videos, you can do articles like this one, you can also create a free pdf format. Now, do not get intimidated by having to create pdf files because it does not have to be a book, you can always create a simple one-page cheat sheet with steps on “How to …”. Just make sure it is really good, always give your best!
You can also create a small guide of 7-10 pages and provide powerful strategies or tips that you have learned that you find valuable to share with others.
If you can not think of anything to write about or share do not worry! It is really simple if you apply these simple steps that many top earners and leaders use to attract prospect into their business through blogging.
Here are 3 simple steps to get you started:
1. Invest in yourself. What I mean is that you MUST get educated, you can buy books, buy training, get a coach or watch those free training, they are all over for FREE. Even this article is free content and training that you can take advantage of. You can use this piece of content to start your blog and share it with anyone if you find it valuable, just make sure you do not just copy it, but reword it! I know this is amazing!
2. Learn. Make sure you always take notes, this is your gold mine. If you do not take any notes you are going to forget what you learn! Trust me, studies show that we only retain 10% of the information we learn! So write it down!
Teach. This is so important! What good is it to learn all the tips, strategies and secrets if you do not put them into action by sharing it with others, this is the job, your bread-and-butter!
Make sure you are teaching others and helping them using the information you learn, this will start positioning you as an expert in your industry and people will start to see you as the “go-to person”. This is why having a blog is so important if you want to grow your business, it is your channel of communication.