If you are new to MLM, you're going to have a ton of questions and not enough answers. It's OK to have such a question, but it's not always easy to clear your questions. The largest question asked is where the business should be centered on most? It's a straightforward question on marketing, a little rephrasing will help “How should I focus my business?” Some of you may find it difficult to accept that the business is not about you. No one cares what you have to say, unless you're talking about something that matters to them. People are selfish in nature and this is an advantage for you.
1 MLM and Discovering Your Approach
How do you discover your MLM approach? Your business should never be focused on the opportunity or the products themselves. It makes life so much easier if you can focus on your prospects needs, wants, desires, life direction and other areas. If you have ever had a telemarketer call you at the wrong time of day, say dinner? Then you may understand the annoyance of interruptus marketing, aka traditional marketing. This is a new age, where interrupting content fails around 90% of the time. You have to evolve beyond the old ways and discover your audience and become intimate with them.
MLM is made easier by the process of marketing angle. For the sake of time and frustration, your approach should be solely on your audience. According to the latest benchmark report from the Content Marketing Institute, 76% of business to consumer are using content marketing as their approach. Only 43% have replied saying its super effective for their business. Interesting figures, which means there are problems turning their marketing angle into a prospect focus plan. The ones who are hitting their goals are seeing an increase in revenue, retention and loyalty. This is being the only marketing that takes prospects as its core element.
1.1 THE CONCLUSION
However, you want to handle your MLM angle, is up to you. It is important to pay attention to the audience, more than the bottom line. Your business needs will change as you develop and establish relationships with those who love your business. The added benefit of running an audience focused business is the continuous flow of content ideas that will make your marketing easier. Do not be driven by the emptiness of PPC and SEO, which both are only extensions of the master plan. Without a strong masterplan in place, you will find little return on investment or a market that burns out too quickly ..