A very significant network marketing tip I can give you a reminder that network marketing is still, and always, will be a people to people business. That does not imply that using social media for marketing is inappropriate. It is not! But, the word “network” means just that, “network”. It has often been said that people join people, they do not join businesses or companies. In order to build a sustainable, duplicable business it is essential to put value into the market place, and attract people to you who know, like and trust you.
Using social media for marketing can help. Social media makes it easier than ever to meet new people and to use the tools and technology to conduct “in home meetings” half way around the world. Sadly social media is being abused and misused by an increasing number of poorly informed, misguided would be marketers who are being taught that spamming links is an acceptable way to use social media.
Now look, if you walked into a cocktail party, would you pick up a megaphone and start blasting your opportunity all over the room? I suspect, if you did this, you would be politely asked to leave and maybe the invitation to leave would be less than polite. You would also probably never be invited back.
The same is true in using social media for marketing. Groups on Facebook, for example, are like a cocktail party: a neat placer to mingle, meet and greet and make new friends, not a place for business.
Social Media is meant to be, well, social. It is OK to join groups and to meet people but not OK to blast your links all over the walls and in the comments.
So what is the correct way? Join groups that you have an interest in. For example, I love to Scuba dive so I may join a Scuba diving group. If I see someone I am interested in, I might send a message or follow them. After I have established contact, I might suggest we become friends. That avoids sending too many unsolicited friend requests that also can land you in Facebook “Jail”.
Once I have become a friend with someone, I might ask them if they are open to taking a look at my business. Then and only then, if they agree, I can send my link. Now I can follow-up with a phone call or a message and see if they have an interest in my opportunity.
This may seem slow and cumbersome and less expeditious than spamming my links all over the place like so much spaghetti on the wall but, in the final analysis, it will result in a more stable, profitable, duplicable business and after all, is not that what we want? So your network marketing tip for the day is, “Do not spam your links all over social media”. Using social media for marketing with the goal to meet new friends and build long-term sustainable relationships is the correct way.