If you enjoy doing 'home parties' and things that used to work better in 1972 than this will not be for you, however whatever way your building your business it always comes down to growing your list and if you miss this you'll be missing 99% percent of your prospects.
As you should know in this work from home arena no matter what company you're in you should always be growing your list.
I mean that's really what it comes down to right? Building a massive customer database you can build relationships with all at once who are eager to hear what you have to say every time you send them something.
You should have said yes or else this probably is not the business you should be in. Ultimately you want people who want to buy from you and when you talk to them via email or phone they're actually open to what you have to say.
Here's The Next Skill You Need …
How to create a compelling offer.
That's right. You see most people are not going to get on your email list to receive information from you unless they have a good reason to do so. In other words you have to be giving them so much value and power that they can not seem to help but want to know what you know.
So how do you do it?
What's the secret formula to creating a compelling opt-in offer to your potential subscriber / customer? Simple, you need to first understand the type of person you're dealing with. I like to put myself in my subscribers shoes. If you're doing your marketing right this is called target marketing at which you then just target that persons specific problem they have and provide yourself as the solution.
Now there's a couple ways this could go wrong and what I see a lot of people doing is when they find a specific problem their target market has they use the benefits of their product as the solution – this is a BIG no, no.
People do not care about benefits that they want solutions to SPECIFIC problems they have and the key is you're going to solve it for them for free.
All they have to do in exchange is .. enter their name and email .
Let me give you a quick example here even though this concept applies to literally every business online that exists.
I'm involved in Network Marketing so for me the questions I'd ask would be:
What problems do people tend to get hung up on in the industry? What specifically do people struggle with when trying to build their business online? How can I help them solve this problem?
The answer is simple …
– People always seem to struggle to build their business online because they do not have enough traffic coming to their website and they do not have enough money to promote through Facebook, PPC etc.
– They do not have a compelling enough offer. So little or no traffic whatsoever converts for them.
So all I would need to do is create a ridiculous compelling offer to get leads and traffic to my business at any budget level and teach them how to turn those visitors into long lasting and significant profits.
Make sense? Are you following?
So what you should do today on your blog and landing pages is re-evaluate them. Ask yourself the question: “Am I really trying to solve these peoples problems or am I just trying to earn a quick dollar”. Is your offer actually solving peoples problems? And be honest with yourself the biggest down fall people have in this industry is their ego's kill them. If you're trying to sell something just for the sake of it, fixing your message would be step one.
It's common for people to change their message and there's nothing wrong with it, just do not continue changing it till you get stuck in paralysis analysis.
Just keep it simple. No need to over complicate it you have no time for that.
So what kind of value can you give to your target market? And what problems can you help solve for others in your business?