Beginning Multi Level Marketing?
If you are starting out in the game, your head may be spinning from the amount of promotional material being made available to you to move your business forward.
It's debatable how useful much of that material will be in helping you network. However, one resource that's probably being offered to you should probably be ignored. That's your company website.
Do not You Need A Website To Network?
Yes, you do. But here's where you are being set up for failure. Your personal website will exist as a subdomain of your company website. That means if your company is MLM.com, then your site will most likely be yourname.MLM.com.
Do you see the problem there?
To begin the process of networking with your website visitors, you first need them to be able to actually find your website.
How many people do you think search for “yourname” every month?
I daresay none.
These sites are what's called cookie cutter sites, and Google hates them. What's more, they all look the same as every other cookie cutter site from the same company. The same product list, the same company details, pretty much the same everything.
This should give you a clue to just why Google dislikes these kind of sites. Think about how a search engine works. They want to deliver the most relevant results to a searcher's inquiry. If they do not they lose users' faith in their veracity – and then their advertising revenue when advertisers stop using them.
As an internet user, you may have noticed from time to time a statement benefit the search results that goes something like “200 similar results were omitted.” It becomes obvious that when little differentiates one site from another, it gets relegated to the search results dungeon.
Here's How To Fix The Problem
Do not worry, the answer to this problem is not difficult, or expensive.
You need to start your own WordPress blog (that's using the WordPress content management software from WordPress.org, not starting a blog on WordPress.com). By owning your own piece of internet real estate you can tailor your content (articles, images, FAQ's, etc.) to what your target audience is searching for. By making what you offer unique, your site has a better chance to appear higher in search results.
You will need to use Google's Keyword Planner to discover what keywords people use that may help drive visitors to your site. For a very comprehensive overview of keyword research and how it can help people find your site, I recommend searching for “Backlinko.com keyword research.” It's one of the very best guides I have ever found.
WordPress allows for many additional pieces of software that allow your site visitors interact with you, find your offer and sign up to your mailing list.
Using your own blog is also very much cheaper than paying the ongoing hosting costs that your company will expect you pay for using their site. A typical hosting plan can be approx. $ 100 per year in some cases vs. a cookie cutter fee of $ 35 per month (the fee I was paying when I started out).
I recommend that if you want to take your MLM business seriously, you start a blog and create a brand for yourself to reach and network with people around the world.