Be the Mall: Why Many People Fail Using Traditional Network Marketing Techniques

We have all deal with those people. Those hardline salespeople who never fail to ruin a perfectly pleasant day at the mall. You're in the middle of a conversation, walking to your favorite clothing store when you hear, “Ma'am, let me show you our new skin scrub.” You politely respond, “No thank you. I'm not…

We have all deal with those people. Those hardline salespeople who never fail to ruin a perfectly pleasant day at the mall. You're in the middle of a conversation, walking to your favorite clothing store when you hear, “Ma'am, let me show you our new skin scrub.” You politely respond, “No thank you. I'm not interested.”

The salesperson responds as if she has years of wax buildup in her ears and tells you to follow her over to her booth. In a more aggressive tone, you tell her once more that you are not interested in buying any skin scrub, elaborating that you are allergic to most topical skin products.

The salesperson unfortunately invites you a third time, or worse, invades your personal space by grabbing your arm and applying the scrub on your hand anyway (which has happened to me). You are forced to come across as a rude, impatient passerby when wait … you did not even inquire about buying this product in the first place!

This is exactly what happens when sponsors who are involved in home-based businesses aggressively and respectably approach anyone and everyone who come in contact with about their opportunity. Does it make sense to assume that everyone has the time, money, or the desire to become a brand member and start their own business? No. Just like it does not make sense to absorb everyone wants to sample the latest skin scrub.

They may come at it from a different angle and ask instead if that person wants to make more money. What kind of question is that? Of course they want to make more money. Little do they tell them they will have to convince everyone they know to join their downline and their downline will have to repeat the same process. What happens when each person has run through all 150 of their family, friends, and acquaintances? Welcome to the harsh realities of cold-calling, grocery store begging, and alienating those who have already been asked and given a big, fat “NO.”

Sure, there are those people who have mastered traditional marketing techniques. But if it was that easy, it would seem more like something that could be taught and mastered rather than an art. Would it shock you to know that you could have people coming to you to who were interested in joining your opportunity? Instead of being the booth in the mall, throwing your products at people who could not care less about what you're selling, you could be your favorite department store with floods of people coming to you who are really interested in what you have to offer.

Utilizing the power of the internet is one of the main ways you can give yourself a boost in this industry. Claiming your own domain name, setting up an iContact account that will help you set up automated emails, and learning about Search Engine Optimization are just a few things you can do to be proactive in jump-starting your home-based business. Stay plugged in for more free tips on effective network marketing techniques!